Regular Posting on Social Media

I know I keep saying about this, but it is important to post regularly

The algorithm works by identifying regular, engaging content that is relevant to your target audience

Posting once a week or month is not enough - the algorithm will not favour your content, and very few people will see it

There is always something to talk about. Have a think about what your customers want to know, and mix up the posts with something about the weather, your local community, or even your dog

Signpost people to your website, email, location, phone number

Content ideas - individual posts work best, and they can be scheduled in advance:

• Who are you?

• Where are you based?

• What areas do you cover?

• How do we contact you?

• When are you open?

• How much do you charge?

• How can we find you?

• What3Words?

• What do you offer?

• What is your website address?

• How can I buy from you/access your services?